Sheryl Glanton, a real estate expert with seven and a half years of experience, faced challenges in selling a 5,100 square foot home with seven bedrooms. This property, located in the suburbs of Philadelphia, received no offers after four months on the market.
Innovative Marketing for a Multigenerational Home
In April 2026, Glanton listed the property for one million dollars. Despite its prime location in an area with reputable schools and high demand, buyers were hesitant due to the size of the home. After repeatedly hearing the phrase, "This house is too big for one family," Glanton decided to change her strategy.
In August, she came up with a new idea and marketed the home as a multigenerational property. By reducing the price to $875,000 and focusing on young families and grandparents looking for shared living with privacy, Glanton received two purchase offers in just one day.
Transformation in the Sales Process
The successful buyers were a couple from Los Angeles who moved to Philadelphia from Indiana with their two children and elderly parents. This shift in marketing strategy reflects a growing trend in the United States towards multigenerational living. Glanton has observed that this type of living can become more appealing due to economic issues and the need to care for both children and the elderly.
Glanton firmly believes that every property has its own story, and these stories help buyers make decisions. She noted that multigenerational living can be a suitable solution for the modern needs of families.
